Melbourne & Sydney SEO Companies – Why Exactly Does Your Business Need Them?

search engine optimization for your businessIf you are building a website for your business, you may not realize it, but you are going to need some type of decent SEO Melbourne service. It might sound a bit far fetched, and perhaps a bit premature, but you really, truly do need this type of service on your side. Why? Because the way Google and other search engines work are always changing. Yes, there are a number of other search engines out there, but Google happens to be the primary, and if you don’t have them on your side, you quite frankly have nothing.

What Can a Good Melbourne Optimisation Company Do for You?

The things a good search engine optimisation company can do for you are virtually endless, and with good reason. There was a time when simply using the right keywords in your meta tag would have been sufficient, but things have changed significantly. With the introduction of new algorithms such as Panda, Hummingbird(a complete rework of the Google system) and Penguin, the way pages are ranked has been changed forever. Instead of focusing solely on keywords, the algorithms tend to focus on the quality of the page in question as well as the frequency of keywords used.

Melbourne SEO companies will not only be able to help you out with initial keyword placement, they can also help you to correct any mistakes you may have made which are now affected by the algorithm change.

A Change of Pace

In 2016 and beyond, things will be changing dramatically with SEO and Google. The Google algorithm changes every week now, and is constantly trying to adapt so that users get the best search results possible, and a great user experience.

In this new SEO world, it is important to have someone on your side who can go through your content and point out any errors which are potentially causing major problems. One of the most important things for you to remember is that you can always get back into Google’s good graces so long as you are able to correct your mistakes. The focus has been changed to good content, and if you have a great SEO company onboard, creating quality content shouldn’t be a problem at all! In addition to that, you can now seek help with ‘disavowing’ links that are causing you problems. For example, if an outside individual is using links that are similar to yours, and they become grouped with your site, Google now provides a disavow button so that you can cast it off and return to business as usual.

The Wide World of SEO – What About Sydney?

As you can see, there are plenty of things for you to consider when it comes to using the right SEO company. If you are a Sydney based business – all the same rules apply. Hiring one is always going to be in your best interest, particularly because you have far better things to do, and outsourcing to a highly experienced SEO company Sydney like will buy you the time you need. It’s time to stop worrying about where your site ranks. Hire a good company so that you will KNOW where your site ranks at any given time. Your website and your Sydney business will be far better off, so get to it, and employ the right people! (please see that the new website link above is for the seo expert sydney)

As always check on their results and ask them to show you results of current clients – and actually CHECK the results one by one – quite often these companies may have had good results in the past, but they don’t hold the rankings any longer. It is a very competitive landscape out there, so choose wisely.

The Reason Why SEO Is Such A Big Deal – And Costs So Much

If you didn’t know the first thing about Search Engine Optimization (SEO), it’s actually the art and the science of making your website rank on Google for your most relevant keyword. Over the years, SEO has had a lot of changes and what was working then is not working now. Any experienced expert knows that keeping up with the changes is difficult and the results are not always guaranteed. This makes you wonder – why would anyone still bother with optimisation.

If you have a melbourne business and website, you should bother with SEO because Google search is still a big thing in the world. If people have a problem, the first thing that people do is go online and research about their problem. With proper melbourne based SEO that makes you rank on Google, you can reach out to your target audience and they will think that your website is the most credible website. When you have a credible website, people are more than likely to buy from you. If you don’t they will bypass you. It is all about trust, perception and image, and if you aint got it – you just aint got it!

This is the reason why it’s still a big deal despite the fact that SEO experts are gnashing their teeth at the unpredictability of Google. And this is also the reason why when you outsource your work it’s very expensive.

Anyway, if you have a website, you definitely should optimize your website for the search engines. Either you do it yourself or you have an SEO expert do it for you. If you want to go the DIY route for SEO, we suggest that you sign up with a forum website for teaching SEO like You might just be surprised at the level of knowledge and expertise of the people you will find there. Take note though, because results are not guaranteed and it could take weeks or months before you see results, especially if you don’t do proper keyword research.

If you don’t have time but have the money, you should hire an SEO expert to do all the work for you. Depending on the company and the package, you could be paying hundreds of dollars or thousands of dollars per month. Before you hire, always check the companies and their sample works.

Ask for a list of their websites and the keywords that those websites are ranking for. Any decent website should have a list of websites that are ranking on Google despite the recent algorithm updates.

In conclusion, it is a difficult method of making your website rank on Google and it’s not something that you do just one. You need to do it continuously and consistently because if you don’t, you could lose your rankings on Google.

Aside from SEO, you should also make it a point to try other sources of traffic like media buying and paid advertising and other sources. The idea is not to rely heavily on one source of traffic so that you don’t jeopardize your source of income.