If you didn’t know the first thing about Search Engine Optimization (SEO), it’s actually the art and the science of making your website rank on Google for your most relevant keyword. Over the years, SEO has had a lot of changes and what was working then is not working now. Any experienced expert knows that keeping up with the changes is difficult and the results are not always guaranteed. This makes you wonder – why would anyone still bother with optimisation.

If you have a melbourne business and website, you should bother with SEO because Google search is still a big thing in the world. If people have a problem, the first thing that people do is go online and research about their problem. With proper melbourne based SEO that makes you rank on Google, you can reach out to your target audience and they will think that your website is the most credible website. When you have a credible website, people are more than likely to buy from you. If you don’t they will bypass you. It is all about trust, perception and image, and if you aint got it – you just aint got it!

This is the reason why it’s still a big deal despite the fact that SEO experts are gnashing their teeth at the unpredictability of Google. And this is also the reason why when you outsource your work it’s very expensive.

Anyway, if you have a website, you definitely should optimize your website for the search engines. Either you do it yourself or you have an SEO expert do it for you. If you want to go the DIY route for SEO, we suggest that you sign up with a forum website for teaching SEO like Source-Wave.com. You might just be surprised at the level of knowledge and expertise of the people you will find there. Take note though, because results are not guaranteed and it could take weeks or months before you see results, especially if you don’t do proper keyword research.

If you don’t have time but have the money, you should hire an SEO expert to do all the work for you. Depending on the company and the package, you could be paying hundreds of dollars or thousands of dollars per month. Before you hire, always check the companies and their sample works.

Ask for a list of their websites and the keywords that those websites are ranking for. Any decent website should have a list of websites that are ranking on Google despite the recent algorithm updates.

In conclusion, it is a difficult method of making your website rank on Google and it’s not something that you do just one. You need to do it continuously and consistently because if you don’t, you could lose your rankings on Google.

Aside from SEO, you should also make it a point to try other sources of traffic like media buying and paid advertising and other sources. The idea is not to rely heavily on one source of traffic so that you don’t jeopardize your source of income.